When creating goals, nothing is simpler or more effective than the tried-and-true SMART approach introduced in 1981 by George Doran, Arthur Miller, and James Cunningham. You may have heard about this goal-setting technique before, but it bears repeating. In our variation model, SMART stands for:
SPECIFIC: be able to answer who, what, where, when, and why questions about the goal
MEASURABLE: identify concrete criteria for gauging progress
AGREED-UPON: in a team setting, gain consensus regarding the appropriateness of the goal and any incremental steps to achieve it
REALISTIC: you must believe the goal is possible in order to make it happen
TIMELY: ground the goal in a time frame
If you have three years to accomplish your vision, what are the most important goals you need to accomplish in the next year to take the first step? Try to identify some attainable goals to take a small bite out of this elephant. As you work through this goal-setting exercise, you’ll want to brainstorm action plans to attain each goal.
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