Phase two: Phase two is the strategy development part of the process and involves the entire planning team. Each team member will present his or her behavioral survey results to the rest of the team to build stronger team communication and cohesion. Then the team moves forward on an internal analysis of the company’s values, strengths, weaknesses, and financials. The next step is an external analysis involving market research. As ideas come up about actions the company might take as part of its strategy, they’re recorded and use later in the process to develop departmental plans. Completing the team development exercise and the internal and external analyses prepares the team (lays the foundation) to develop the optimal strategy.
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