Meet the Man with the Scoop

Steve Van Remortel, creator of Stop Selling Vanilla Ice Cream, educates and inspires leaders on how to differentiate their organization by applying the fundamentals of strategy and talent.

Steve’s passion is to provide all business leaders a simple step-by-step planning process they can implement into their organization to optimize its performance.

Steve Van Remortel publicity photo

  • As a passionate business strategist, Steve focuses on the powerful combination of a differentiated strategy and skill-set aligned high-performance team.
  • As an owner and leader in manufacturing and service companies, Steve learned first-hand how to develop and execute a business and talent management plan that led to record performance.
  • In 1999, Steve founded SM Advisors and has since created a library of more than 100 strategy and talent methodologies.
  • He is a Certified Professional Behavioral Analyst (CPBA) and holds degrees in Marketing and Organizational Communications and an MBA in Strategic Management.
  • To date, he has personally completed over 1,000 planning sessions in more than 350 different industries.
  • He speaks regularly to business owners and leaders regarding two of his life passions: strategy & talent.
  • He lives in Green Bay, Wisconsin, where he was named 2010 Business Person of the Year.

Steve is motivated by helping business leaders accomplish their professional and personal objectives. His Stop Selling Vanilla Ice Cream process is now available to you in Steve’s keynote addresses, book, workshops, and consulting services.

And, for the record, his favorite ice cream flavor is Chocolate Chip Cookie Dough.

It’s Time to Stop the Vanilla!

Get started on your Strategy & Talent plan today



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In the News

  • The Stop Selling Vanilla Ice Cream Book Launched – October 16, 2012.  Stop Selling Vanilla Ice Cream provides a step by step planning process and tools to implement the fundamentals of strategy and talent into your organization.


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